Our Approach · Harewell Land

Three commitments

What you can hold us to.

You see everything.

Every report, every offer, every cost we incur in your name. A quarterly letter, whether or not there is news.

We speak to the village first.

The parish council hears our proposal from us, on the land, before an application is submitted.

We stop when it is right to stop.

If the assessment says the site will not succeed, we say so and end it. We do not tie up land we cannot promote.

Aerial view of a field bordered by hedgerows — Sold by open tender · you see every bid

Two agreements

Promotion or option. Both cost you nothing. They differ in who buys.

	Promotion agreement	Option agreement
Who buys the land	A housebuilder, chosen in an open tender. We never buy.	We have the right to buy, at market value less an agreed discount.
Price	Set by competing bids after consent. You see every bid.	Set by valuation at the time we exercise the option.
Our reward	Costs returned plus an agreed share of the net price.	The discount on the purchase price.
Best for	Owners who want the open market to set the price.	Owners who prefer certainty about the buyer.
Your costs	None. We contribute to your legal fees.	None. We contribute to your legal fees.

We recommend a promotion agreement for most sites. It keeps our interest and yours the same: the highest price a housebuilder will pay for a well consented site.

How the land is sold

Several bidders, one decision, yours.

Consented land is marketed to housebuilders who have already told us what they are looking for in the district.

Bids are opened together, compared on price and on conditions, and shown to you in full. You choose the buyer. Completion follows the agreement you signed at step three, with the larger share of the net proceeds to you.