Harewell LandStrategic land · Hertfordshire
A person in a waxed jacket walking along a field edge past a wooden gate
For landowners · five steps · no cost to you

If you have had a letter from us, this page explains what happens next.

Five steps, in order. Nothing is signed at the first three, and nothing is paid by you at any of them.

Tell us about your land
01
The five steps
  1. 01First conversation
  2. 02Assessment
  3. 03Agreement
  4. 04Planning
  5. 05Sale
Step 01

First conversation

A telephone call, then a visit to the land.

We explain why we wrote to you and listen to what you want: to sell, to keep farming for now, to provide for the family. If it is not the right time, we say so and leave it there.

Nothing about this conversation commits you to anything.

Typical time: Two to four weeks

Step 02

Assessment

We check whether planning is realistic, at our cost.

Local plan position, flood risk, access, ecology, heritage, the view of the parish. We put this in a short written report and share it with you, including the parts that count against the site.

If the site does not stand a fair chance, we tell you and stop.

Typical time: Six to ten weeks

Step 03

Agreement

A promotion agreement, reviewed by your own solicitor.

The agreement sets out what we will do, how long we have to do it, what share each side receives on a sale, and how you can end it if we fail to perform. We contribute towards your legal costs for reviewing it.

Your land stays in your name throughout.

Typical time: Two to three months

Step 04

Planning

We take the site through the planning system.

Surveys, a masterplan, consultation with the parish and the council, then the application itself. If the council refuses, we decide together whether to appeal. We report to you every quarter.

Typical time: Two to five years

Step 05

Sale

Consented land is sold in an open process.

Several housebuilders bid for the site. You see every offer. The sale completes on terms you have approved, and the proceeds are shared as the agreement sets out, with the larger share to you.

Typical time: Four to six months

A country lane leading to a village with a church tower
The village hears it from us first
02
Questions owners ask

The questions we hear most, answered plainly.

What does this cost me?

Nothing. We pay for every consultant, survey, application and appeal. If planning is refused, we absorb the loss. You are only ever paid, never invoiced.

Do I lose control of my land?

No. Title stays with you. You can keep farming during the planning stage. The land is sold only when you approve the buyer and the price.

How long does it take?

Three to seven years from first conversation to sale is usual. Planning is slow. We tell you where we are every quarter.

What share do I receive?

The larger share of the net sale price, agreed in writing before we start. Our share covers our risk and our years of work. The exact figures depend on the site and are set out in the agreement.

Can I end the agreement?

Yes, if we fail to meet the milestones written into it. The agreement also has a fixed term. It is not open ended.

What about tax?

Sale proceeds may be liable to capital gains tax and reliefs may apply. We are not tax advisers. We will work with your accountant and your solicitor from the start so that nothing is a surprise.